music · culture · possibility
be different
to be better.
pick a petal. flick to explore.
music · culture · possibility
be different
to be better.
music, images, and ideas
with a point of view.
music, artist management, independent brands, and the work behind them. a collection of ideas, each finding its own form.
16 projects in view
florra records signs songs we love and puts our tiktok network behind them. management gives a few artists close attention, with no retainer.
send a song →creator seeding, tiktok and reels, clip bounties, and clear reporting. campaigns built around the way people find and share music.
share a brief →on-location ugc video for local businesses, and a website live by friday. creator campaigns for candidates, causes, and ballot measures.
plan a shoot →fund a bounty, bring a podcast or brand to redstring, or build on florra os. our agent-run back office can become part of your practice.
begin a conversation →a&r inside the industry. the underground rooms where the internet's next artists are heard first. a practice shaped by both.
head of a&r at the system records. gm at terrible records (the hellp, mila degray, sir chloe). ran makeoutmusic, the underground show series with early remi wolf, tommy richman, and gigi perez.
now, florra: artists, books, brands, and the work that holds them together. ridgeclub grew from a bedroom project to millions of monthly listeners and a label deal.
artists: a song and a sentence. brands: a budget and a date. builders: a link to what you're making.